Markets could not flourish without a strong underlying moral culture,animated by empathy and fellow-feeling, by our ability to understand our common bond as human beings and to recognize the needs of others. Adam Smith
The Award
THE OSLO BUSINESS FOR PEACE AWARD
The Business for Peace Foundation believes that socially responsible and ethical initiatives will stand the test as a business case, and gradually, as the moral culture of corporations matures, will constitute an integrated part of modern business.
In order to foster such a development, the Oslo Business for Peace Award has been established, to be conferred annually.
A key goal for the Business for Peace Foundation, as it seeks to increase awareness of ethical business practices, is to work to influence and redefine the general public perception of what it means to be a successful businessperson. So far, success has primarily been measured through the one-dimensional prism of financial success. Through introducing the broader normative concept of Being Businessworthy, the aim is to complement the public image of what constitutes success.
We wish to establish an internationally acclaimed recognition of the highest possible honour, in order to accelerate a reappraisal of what it should mean to be regarded as a successful businessperson.
The Business for Peace Foundation has chosen to make examples of those individual women and men who have proven able to grow their significant businesses in ways that are both socially beneficial and financially sensible. Through drawing attention to these front runners, the hope is to encourage a re-examination of business practices, against a set of principles that build from a goal of shared prosperity and mutually reinforced trust.
The aim of the Award is to serve as an inspiration for businesspersons worldwide, stimulating them to recognize the ethical business case, and renewing the traditional vision of success.
To be ethically credible, the recognition should come from outside the business community, and be esteemed as of the highest possible moral and professional authority. A committee of independent individuals recognized globally for their moral and professional contribution to mankind will consider and confer the Oslo Award. Through their work, the committee will identify the leading businesspersons worldwide who spearhead the development of the ethical business case, while creating examples of modern business success.
The Physical Award
“The Just Man” by the artist Bruce Naigles, symbolizes the bond of trust between two people joining in a handshake to confirm their commitment to each other.
A human flexes and raises a mighty form. It is the “Wheel of Life” – the primal symbol of continuity. Naigles’ “Wheel of Life” does not join in a circular end, it is bisected by “the handshake that obligates.” Through an ethical act, human beings contribute and become part of the cosmic order. The sculpture hints that ethical obligation is not a pre-given, but has to be carried forth by each and every human being – again and again and again …
(Description by Bjørn Li)
The sculpture is awarded at The Oslo City Hall, during the Oslo Summit on Business for Peace, together with a diploma commemorating the achievement and occasion.
